In Skövde, where I lived when I studied computer graphics and animation, there
was this art & hobby-supplies store called "Sandbergs Papper och Present".
(Sandberg's Paper and Gifts)

But I never remembered what it was called so I always went:

"Hey, let's go to Lennart's Paper and Shit for art supplies!!"
(Lennarts Papper och Skit)

After a while more people started to call the store Lennart's
Paper and Shit, and it was hard for the new students to relate
to it...

That's why I had to name a store in the comic Lennarts Papper och Skit.
And of course the owner had to be called Lennarts.